We were commissioned by Simon Sepúlveda to develop the visual identity for the studio. Our challenge was to merge the two distinct forces present in its mission and body of work — balancing expressive warmth with refined sophistication. As part of the process, we designed a custom typeface, Delicia, created specifically for the project. Elegant and distinctive, it evokes a tropical, cheerful spirit while maintaining a sober, high-end presence. Mixed ligatures and expressive serif gestures define this semi-condensed typeface, giving it rhythm, character, and a distinctive visual voice that anchors the entire identity system.